Fiat's Sexy Commercials Will Make You Laugh

Published: Sunday, December 02, 2012

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When Fiat first created its sexy Fiat 500 Abarth commercial, the one where the supermodel taunts a guy who's ogling at the car, they wondered if it was too sexy for American TV.

Given its wild popularity, the company has apparently decided Americans aren't as prudish as we appear: At the Los Angeles auto show this week, Fiat showed 5 new Fiat commercials, all with an underlying carnal theme. And we here at AOL Autos are the first to be able to share them with you.

First, we give you the surprising commercial for the Fiat 500e, the electric version of the Fiat 500. Olivier Francois, marketing chief for Chrysler and head of the Fiat brand, said the company wants to take the hippy, hemp, scratchy wool sweater image away from driving green cars and instead make it sexy.




The next three commercials are all for the Fiat L, a four-door version of the Fiat that can seat five. Naturally, Fiat wasn't going to start plopping car seats in the back to show off how expansive the car is. Instead, with the help of some Italian music in the background, they show a little something different:








Finally, Fiat has one commercial that might make women's college graduates cringe a little. For the Fiat 500 Abarth Cabrio, the ad shows a scorpion (which is the animal on the Abarth's logo) crawling up the back of a bikini-clad woman. That woman is Catrinel Menghia, the supermodel who starred in the "Seduction" commercial that first created buzz for Fiat during the SuperBowl earlier this year. As the scorpion comes up her back, you hear her voice saying, "Small, wicked ... and now topless."

Watch for the revealing ending:



Check out our Best of the 2012 Los Angeles Auto Show gallery.